You are writing Awesome content, still not performing well! What to do? The first step, I would recommend is doing SEO audit.
What is SEO Audit?
A technical process to get Insight about your overall website performance in terms of Search Engine Optimisation.
Why SEO audit is important?
A properly done Audit with a professional SEO tool such as Google Search Console, Screaming Frog, Semrush, AHREFS and working on the right priority thing can help you in improving your website SEO.
Where to Start? What most important point to look?
- Start from Google Search Console. Look at highlighted points.
(Click to zoom)
In Search Console, am getting too many Not found errors, what should I do?
Is 404 natural or unexpected? Try to fix it making page live or redirecting to the relevant path.
Some resources are blocked, what to do?
Probably, because you are blocking CSS and JS Path. Fix by removing Disallow rule for it in the robots.txt file.
What is Structural Data and how to fix its Error?
It is related of Schema markup, that helps Googlebot to better understand about any site. You should use Schema-Friendly WordPress theme. If you are getting error, please report to its Developer. You can also try using Schema Plugin.
What should I look in the Sitemap?
If you are using Yoast SEO Sitemap, it should be working fine. Make sure, all links are HTTPS and image path points to the correct destination.
How to use Screaming Frog to improve Site SEO?
Screaming Frog, bit ugly but worth using for improving on site SEO. It is a crawler, which can debug SEO issues of your complete website/bulk URLs at once.
I hope this helps. Have any question? Please ask now.
Thanks & Regards,