Publishers may not display Google ads on pages or apps with content protected by copyright law unless they have the necessary legal rights to display that content. This includes sites or apps that display copyrighted material, sites or apps hosting copyrighted files or sites or apps that provide links driving traffic to sites that contain copyrighted material.
Examples of copyrighted content which may require legal rights in order to be displayed include, but aren’t limited to:
- Television shows, films and audio files
- Access to streaming cable or satellite television
- Books and/or e-books
- Video games
If you didn’t create the content yourself or if you created it using other peoples’ content as source material, you should ask yourself if you have a licence or if an exception applies. For more information about potentially infringing content, please review our programme policies and these tips from the policy team about avoiding copyright infringement.
Additionally, you can watch our short animated video & policy refreshers.