Got an email from readwhere, they are launching new their new products, Is it meaningful?

If Reader Engagement and Reader Revenue are your key concern areas, then we have something for you to help you overcome that challenge.

let me introduce a Reader Engagement and Reader Revenue enhancing tool called the “Unify Toolbar”.

The toolbar adds utility and engagement options for users to interact more with your site and hence leads to an increase in engagement.

The setup is simple and delivers a sophisticated output with engagement benefits that work continuously on improving below KPI’s

  1. Increase User sessions
  2. Increase Time Spent
  3. Improve Pages per Session
  4. Increase Page views
  5. Increase Revenue
  6. Increase Content Recirculation

Some of the many configurations that you can opt from are listed below

  1. Promote Epaper
  2. Promote Video (Live TV, Youtube, Etc.)
  3. Current Trending Topics (COVID, IPL, Elections,Etc.)
  4. Top Editorial Content (Top Stories, Latest News, Local News, Etc.)
  5. Enable Content discovery with Voice search
  6. Enable Native sharing (Whats app, Facebook, twitter, Etc)
  7. Push App Download
  8. Promote AMP Stories
  9. Provide Weather, AQI updates
  10. Provide Astrology Updates

Few live implementations on mobile are listed below

  1. Dailythanthi - Live on Mobile
  2. Sangbad Pratidin - Live on Mobile
  3. Mathrubhumi - Proposed to go live soon

The implementation has resulted in greatly improving Reader engagement and revenue and recirculation of content…

It will be great to hear your thought on the same.

Presentation Link here