Does your website use search function? Of course, yes. Because It helps the visitor to find information quickly.
Ever wondered, what’s the exact search-term visitor are using in your search box?
Tracking the search field usage can be helpful in better understanding your audience interests.
It's easily possible with Google Analytics. To get started, follow steps -
Login to Google Analytics
Select Property > All website Data
Go to Admin Settings
Click on View Settings > Scroll down
Enable Site search Tracking
Enter search query parameter, for WordPress type s
Tracking Search usage
- Go to Behavior > Site Search > Overview to see Search usage information.
I hope this helps.
Thanks & Regards,