Link ads - officially discontinued

We’ve decided to retire link ads. This is in order to modernize our available ad formats, based on the feedback from users, publishers and advertisers. Going forward, we’ll be focussing on improving and developing other ad formats to help you grow.

What does this mean?
From 10-03-2021:

  • You will no longer be able to create link ad units.

  • Your link ad units will be renamed with [previously link ad unit] added to the end of the ad unit name. This will apply to both responsive and fixed-size link ad units.
  • Responsive link ads will begin to serve display ad units on your site(s).
  • Fixed-size link ads will stop serving on your site(s).We will collapse each ad unit where possible. In other cases we will show a blank ad.

Your earnings
Our experiments show that, for the vast majority of publishers, responsive display ads can perform as well as link ads. We are constantly optimizing responsive display ads to maximize performance. You will be able to monitor the performance of your link units through the ad units report to compare performance before and after.

What to do next?
There is no action required from you in relation to your responsive link ads as these will begin to serve display ads from 10-03-2021.
We recommend that you remove the fixed-size link ad units from your site and try out the following ad formats instead:


Display ads work well anywhere on your site. Learn more about how to create a display ad unit.

3 Likes

That’s means using data-ad-format=link will no longer work?

1 Like

Exactly.

1 Like