Messed Up Permalink Structure in SERP


(Vishnu) #1

Until a couple of months ago, my site link in the SERPs showed like this:

This Is The Keyword-rich Page Title - Example.com
https://example.com > Primary Category
Keyword rich article excerpt goes here. Although it may not make much sense to humans, I have tried to dump all possible keywords here.

But now it shows like this:

This Is The Keyword-rich Page Title - Example.com
https://example.com > 2018/08
Keyword rich article excerpt goes here. Although it may not make much sense to humans, I have tried to dump all possible keywords here.

Notice the difference in the link structure? I have no idea why this happened. Any clues/suggestions/comments?

Note: Yes, I use month/date structure in the permalink. I have been using it ever since the beginning.


#2

Is it something related to Breadcrumbs also or just difference in the permalink from post name to date wise structure?


(Vishnu) #3

I think it might be because of breadcrumbs also bhai. Lemme check it.


(Bihari Moderator) #4

It is indeed related to breadcrumbs. If URL is unchanged in SERPs and Google is display the dates (naked url) instead of the category, it is a breadcrumb thing.


(Vishnu) #5

Soooo… It turns out that I have breadcrumbs enabled but I have hidden it via CSS in the front end. Would that have any effect in any way?


(Dhananjay Bhardwaj) #6

Totally. Not just hidden via CSS, the posts don’t have any breadcrumb structured data too.

EDIT: Sorry, hidden via CSS won’t have an effect. Google fetches breadcrumbs from the structured data, not from the front-end (stylesheet).