SEO-Friendly Way to Publish Content in Various Languages

Thoughts about publishing content in multiple language, you might be afraid with below questions

  • Will it cause duplicate content?
  • Will Google rank my post?

… and so on.

Google encourages webmaster to use the rel="alternate" hreflang="x" attributes to serve the correct language or regional URL of particular web page.

By providing access to the alternative language we can target a wide range of audience.

Example: How Internet websites are doing?

Mozilla Firefox

Please carefully note -

  • Hreflang specifies the language and optional geographic restrictions for a document.

  • Hreflang is interpreted by search engines and can be used by webmasters to clarify the lingual and geographical targeting of a website. Source: WikiPedia

Syntax

<link rel="alternate" href="http://example.com" hreflang="en-us" />

How to use hreflang with WordPress?

Assuming, you have two blog posts.

English
https://www.example.com/what-is-twitter/

Hindi
https://www.example.com/hi-in/twitter-kya-hai/

Using Header and Footer Plugin, you can manually insert hreflang attributes in head to specify language for your particular blog post. This will prevent duplicate content penalty.

<link rel="alternate" href="https://www.example.com/what-is-twitter/" hreflang="x-default">
<link rel="alternate" href="https://www.example.com/what-is-twitter/" hreflang="en-us" />
<link rel="alternate" href="https://www.example.com/hi-in/twitter-kya-hai/" hreflang="hi-in" />

Generator

External Resources

Video

I hope this helps.

#DailyDose

Thanks & Regards,
Gulshan

11 Likes

Thank you! I am going to read this a few times and try to educate myself about this.

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You’re welcome! :slight_smile:

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Can I publish Hindi content in English on a subdomain?

PS. Thanks for edit :smiley:

@Alpha Yes, you can publish. For Google, how people search it matters that.

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I think there is a better strategy!

You could potentially retain the same url by appending a Query variable e.g. /?lang=hi-IN

And I’d really be interested to see this being implemented and still being able to preserve the content duplication issues.

1 Like

https://www.business2community.com/content-marketing/truth-translation-duplicate-content-01530487

Translated content does not cause a duplicate-content issue

I think, if I properly translate and use proper hreflang then it shouldn’t be an issue.

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Using hreflang would be helpful if you want to serve content targeting particular language.

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Hi @GulshanKumar :slight_smile:

First, Thank you for this excellent guide.

Which WordPress plugin do you recommend for multiple languages?

I will add these hrefs but I don’t know how can we type the content(multilanguages) without using plugin? :thinking:

1 Like

Thank you bro but I mean how to translate menu, posts, categories, plugins or etc…
I need a free plugin. There is PolyLang plugin but it cannot translate plugins in the Wordpress blog.

Sorry for my English language! Thanks again :slight_smile:

Try G Translate plugin.

1 Like

Thanks bro. Have you ever tried PolyLang? Is it good for SEO?

Edit: I have turned my blog into various languages via Wp multi-site feature. Never used plugin for it. Thank you Gulshan for your helps

You’re welcome!