Many medium site lost their traffic in this december 2020 update.
If your content was ranking well before this update and your article was helpful to the reader’s (good quality) then this might be the reason for your rank drop…
** Spammy backlinks.
You might not build them…but if you have low quality backlinks or a spammy site linking you a lot then you should disavow them in Google search console.
What I have known so far about this update -
Your overall site backlink profile should be clean.
Content must be complete.
Good user experience. Don’t ruin the user experience for revenue or leads.
Overall site content. Relevancy. ( It would be wired reading about beauty tips on a marketing blog. Stick to your niche)
Things to work on.
Delete & redirect or redo low quality pages ( zombie pages).
Do a complete audit of your backlinks. Disavow them. To recover early.
Create more content covering around a topic you already rank.
*** Cover an entire topic. Example - how to make bread at home?
Things you need to prepare bread at home
How to make your bread taste amazing
How to make + soft / (variations…) Bread At home
How much time it takes to prepare bread at home
How long it will take a beginner to learn making bread at home.
Many more if it makes sense and have minimum traffic you would like to write a post for.
( My site never affected this much before. Checked new links in search console. Bam.
My compititors build shady links for my site. Disavowed them in 20-30 minutes. Confirmed 1 site that did them to rank for their low quality content. Now I will compete them head to head for their money pages. Not with shady tactics but with great content.)
Lesson learned : review your backlinks in search console time to time. I’ll make a habit to check after 45-60 days.
I’ll share more after 2-3 Weeks.