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According to same, AdSense publishers are highly encouraged to follow AdSense placement guidelines keeping user experience in mind. Misleading Ad placement may result to suspension of showing Advt by AdSense.

Google do a comprehensive web research on more than 66,000 consumers regarding their ad experiences , after the survey google finds some of ads type not suitable for the user and decided to filter those ads on google chrome browser for both mobile and desktop.

Full link - https://www.youngistanjunction.com/what-is-google-better-ads-standards/

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